NNBC was tasked with developing the Hout Couture Brand, which is a Cape Town-based South African wooden sunglass brand. Hout Couture was formerly known as Trea. After consulting with NNBC it was evident that the brand needed a facelift and so the rebranding process began. NNBC Developed the brand strategy and blueprint which differentiated the brand from its competitors.
With a simplistic and minimalistic style, Hout Couture became a more high style brand which is evident in the visual style and imagery. The website was also re-developed in the minimalistic style and is effective in creating a whole brand experience.
Category:
Brand Development, Brand Guidelines, Brand Strategy, Branding, Logo Development, Marketing Strategy, Website Design, Website Development