NNBC Digital was tasked to create a digital prospectus for WeThinkCode_, which would form an integral part of their student recruitment drive. This new tertiary education and way of learning needed to inspire students to apply, and tech industry leaders to sponsor the college and its students.
We developed digital material for the campaign: Are you Born to Code?
Through social media, we developed a drive with the call to action ‘Are you Born to Code?’, and shared the result of student testimonials that were accepted: Lehlogonolo is Born to Code, Are You? This created curiosity and interest which resulted in increased website traﬃc and engagement on social media. Through the launch of the campaign, We Think Code were able to achieve their student enrollment quota within the ﬁrst 6 months.
Brand Development, Brand Strategy, Branding, Digital Marketing, Logo Development, Visual Identity