Mad Republic

The Mad Republic is more than just bubblegum, it’s a way of life, a move to freedom. Dare to be different and join the Mad Republic!

NNBC was tasked with creating and developing the brand identity/personality as well as the packaging for Mad Republic bubblegum. This fun, quirky and colourful brand embodies what it means to be part of a crazy and funky republic which is all about delicious and juicy flavors exploding in your mouth. The brand identity stays true to the little kid inside with colour and bold type it is sure to stand out loud and proud. The packaging leaves nothing to the imagination with its bold colours and juicy splats, you are sure to lick your lips just by the package alone.